The fact is that content marketing is consistently evolving. Exactly like previous years if you have been observant, content marketing remains the main strategy to acquire new customers and increase brand awareness.

In addition, this makes sense because more businesses in 2017 have had significant success with content marketing when compared to that of 2016. The key to having consistent success in this effort is your capability to foresee imminent trends and Evernote embrace the changes as soon as possible.

In this article, I will explore important trends, which in 2018 will shape content marketing.

Content production

For a small business, content marketing is the sure way for the acquisition of new customers regarding the fact it doesn’t need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent content is apparently all the frenzy irrespective of your business type – small or big.